![Nike is spending more of its advertising dollars on services for consumers like workout advice, online communities and races. - Contagious ideas is spotting trends. By Jeremy DUMONT, french strategic planner : Nike is spending more of its advertising dollars on services for consumers like workout advice, online communities and races. - Contagious ideas is spotting trends. By Jeremy DUMONT, french strategic planner :](http://graphics8.nytimes.com/images/2007/10/14/business/14ad.xlarge1.jpg)
Nike is spending more of its advertising dollars on services for consumers like workout advice, online communities and races. - Contagious ideas is spotting trends. By Jeremy DUMONT, french strategic planner :
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HOW DO SPORTSWEAR BRANDS USE DIGITAL COMMUNICATION? The example of NIKE and NIKE +. | Sportswear Brands Strategies
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